Samsung Electronics has released a new campaign video titled “Everyday SmartThings with Son,” featuring international football star Son Heung-min. The video showcases the collaboration between Son and Samsung, highlighting the personalized multi-device experience offered by the SmartThings lifestyle.
Son has been a brand ambassador for Samsung’s Galaxy brand since July 2023, and this partnership extends to the new SmartThings campaign. The campaign primarily focuses on entertainment, health, and energy conservation — all areas of significant interest to global customers. The video follows Son as he demonstrates how SmartThings enhances his daily routine through interviews and various lifestyle activities. It will be available on Samsung’s global social media channels, showcasing seamless connectivity within the SmartThings ecosystem.
Energy conservation is a key theme in the video, featuring the SmartThings Energy and SmartThings Routines functionalities. SmartThings Energy enables users to monitor real-time energy consumption from devices such as air conditioners, refrigerators, washing machines, and TVs. By activating the AI Energy Mode, users can efficiently reduce electricity expenses. On the other hand, SmartThings Routines allows users to automate the control of household appliances based on specific times and conditions. Son exemplifies this feature in the campaign with the “Going Out Routine,” which automatically turns off appliances when he leaves home. This not only optimizes Son’s daily routine but also reduces unnecessary energy consumption.
In addition to energy-saving features, SmartThings offers entertainment enhancements. Music Sync synchronizes lighting connected to SmartThings with music played on a Galaxy device, creating a dynamic home atmosphere. Similarly, with Hue Sync, Samsung smart TVs provide an immersive viewing experience by syncing lighting with movies, live events, or video games. Son showcases these features in the video, utilizing adaptive lighting to set a relaxed mood in his home. He also uses Gaming Mode to sync the color and movement of his home lighting with on-screen action during video game sessions.
The video further highlights how SmartThings integrates with the Galaxy Watch to monitor health. By wearing the Galaxy Watch, users can access real-time workout data, including heart rate, calories burned, and exercise duration. Son demonstrates this integration by simultaneously doing core exercises and watching a football match on TV. The data from his workout is displayed on the TV screen, allowing him to effectively exercise while enjoying a match.
Son expresses his satisfaction with the SmartThings experience, stating, “The system operates automatically, which makes the experience very simple. Through SmartThings, I’ve found myself enjoying my time at home more while saving energy. It’s easy!”
The “Everyday SmartThings with Son” campaign video is available on Samsung’s official YouTube and Instagram channels. It showcases the innovative ways SmartThings can be utilized to enhance daily life and fulfill customer needs.
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