FOR IMMEDIATE RELEASE
September 12, 2023
Apple Introduces the iPhone 15 and iPhone 15 Plus: A Revolutionary Upgrade
CUPERTINO, CALIFORNIA – Apple announced the highly anticipated release of the iPhone 15 and iPhone 15 Plus today, marking a significant leap forward for the iconic smartphone brand. With a stunning new design, featuring a durable, color-infused back glass and a contoured edge, these new models bring a host of exciting features to enhance user experience.
The highlight of the iPhone 15 lineup is the innovative Dynamic Island, which allows users to interact with important alerts and Live Activities seamlessly. This feature expands and adapts to provide users with essential information and real-time updates from various apps, including ride-sharing, food delivery, sports scores, and more.
Capturing everyday moments with exceptional detail and clarity is made possible through the powerful 48MP Main camera. This camera not only enables super-high-resolution photos but also offers a new 2x Telephoto option, providing users with three optical zoom levels, akin to having a third camera.
The iPhone 15 lineup boasts the next generation of portrait photography, delivering portraits with sharper detail, enhanced colors, and improved low-light performance. Additionally, utilizing Apple’s groundbreaking satellite infrastructure, Roadside Assistance via satellite can now connect users to AAA if they encounter car trouble while off the grid.
Powered by the A16 Bionic chip, the iPhone 15 and iPhone 15 Plus promise powerful and proven performance. The inclusion of a USB‑C connector allows for convenient charging and data transfer, and with Precision Finding for Find My friends, users can easily locate and connect with each other, even in crowded places.
The iPhone 15 and iPhone 15 Plus feature a striking new design and are available in five stunning colors: pink, yellow, green, blue, and black. Pre-orders for these revolutionary devices begin on Friday, September 15, with availability starting on Friday, September 22.
Kaiann Drance, Apple’s Vice President of Worldwide iPhone Product Marketing, expressed enthusiasm for the iPhone 15 and iPhone 15 Plus: “These devices represent a tremendous advancement, with exciting camera innovations, an intuitive Dynamic Island, and features like Roadside Assistance via satellite that truly make a difference in users’ lives.”
The iPhone 15 lineup also introduces expanded safety capabilities, such as Crash Detection and Emergency SOS via satellite, ensuring users have crucial assistance during emergencies. Furthermore, these models offer powerful connection capabilities, including support for wireless charging and improved audio quality on phone calls.
About Apple:
Apple Inc. revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms—iOS, macOS, watchOS, and tvOS—provide seamless experiences across all Apple devices and empower people with breakthrough services, including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth and leaving the world better than we found it.
Media Contact:
Press Relations
(123) 456-7890
pressrelations@apple.com
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