During Apple’s latest quarterly earnings call, CEO Tim Cook hinted at the company’s plans to incorporate generative AI software features into their products later this year. This aligns with recent reports from Bloomberg’s Mark Gurman, who suggested that the upcoming iOS 18 update could be the most significant in the operating system’s history. Cook’s tantalizing comments, though vague, seem to indicate that an important release can be expected this fall.
“We will continue to invest in these and other technologies that will shape the future, including artificial intelligence, where we continue to spend a tremendous amount of time and effort,” Cook stated during the call. Although analysts attempted to pry for more details, Cook refrained from offering specifics, stating, “Our M.O…has always been to do work and then talk about work, and not to get out in front of ourselves. But we have got some things that we’re incredibly excited about, that we’ll be talking about later this year.”
AI software features such as advanced photo manipulation and word processing enhancements have become a significant selling point for smartphones from other tech giants. Apple’s decision to give a glimpse into its upcoming plans suggests ambitious intentions to integrate AI into its software platforms – iOS, iPadOS, and macOS – in the near future. Cook concluded the call, stating, “There’s a huge opportunity for Apple with generative AI and with AI, without getting into many more details or getting out ahead of myself.”
It’s rare for Apple to provide such foresight into their upcoming developments, so this announcement has sparked interest and anticipation across the tech industry. With these revelations, it’s clear that Apple is positioning itself to remain at the forefront of innovation in the field of artificial intelligence. Stay tuned for further updates later this year.
