Samsung Electronics has announced that it has equipped Lucid Group, Inc.’s design studio with state-of-the-art display technology, known as The Wall, in order to enhance the collaborative design process for their future electric vehicle models. The Wall, which utilizes cutting-edge MicroLED technology, provides Lucid with exceptional visual capabilities, meeting the increasing demand for sustainable electric vehicles while elevating the luxury experience for drivers.
Lucid Motors, a company focused on inspiring the adoption of sustainable energy, aims to create a seamless human experience. By utilizing Samsung’s The Wall, Lucid can visualize the future of their vehicles in high resolution throughout all stages of development, ensuring that no detail is overlooked. The design process, from concept sketches to final adjustments of the Lucid Air Sapphire, has been enhanced by Samsung’s technology. Lucid is excited for their customers to experience the results of this new design process.
James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America, expressed his pleasure in supporting Lucid’s mission to deliver sustainable luxury vehicles and commended the stunning design of the new Lucid Sapphire made possible with Samsung’s 255-inch class high-resolution display. The partnership between Samsung and Lucid Motors demonstrates how Samsung’s innovations are enabling their partners and customers to drive their businesses in exciting new ways.
The 255-inch display powered by MicroLED technology allows Lucid’s designers to view and review their designs in true-to-life color and at a 1:1 scale. This authentic image rendition not only produces realistic renderings of the designs but also accurately reproduces the reflection of light off complex 3D surfaces. The high-resolution display facilitates increased collaboration between engineering and design teams, resulting in faster decision-making processes that save time and money.
Jenny Ha, Exterior Design Manager at Lucid Motors, expressed how The Wall has revolutionized the way their design and engineering teams work together. It allows them to effortlessly visualize design data and promptly assess the effects of any alteration on the overall design, incorporating engineering feedback and simulation results. The Wall has proven to be a valuable tool in striking the perfect balance between luxury aesthetics and superior vehicle performance.
Not only does The Wall offer superior visual capabilities, but its flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to utilize the space for collaborative design workshops, ensuring that every detail of the vehicles is perfectly refined to deliver the highest quality experience for drivers.
To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/.
