In an exciting collaboration between Paramount and Alterra Mountain, skiers who purchase an Ikon Pass will now receive three months of Paramount+ for free. This enticing deal aims to enhance the experience for Ikon Pass holders and cultivate their loyalty towards the beloved franchises on Paramount+.
Domenic DiMeglio, the executive vice president and chief marketing officer of Paramount Streaming, expressed his enthusiasm for this distinctive campaign, stating, “This unique and ownable campaign is a great example of how we are leveraging strategic partnerships to grow brand love for Paramount+ and strengthen fandoms with our beloved franchises.”
The Ikon Pass grants enthusiasts unlimited access to renowned ski and snowboarding resorts such as Winter Park and Steamboat in Colorado, Palisades Tahoe in California, and Stratton in Vermont. With over 50 destinations available with the Ikon Pass, avid skiers and snowboarders can now also indulge in the entertainment offerings of Paramount+, ensuring their off-slope moments are equally enjoyable. Alterra Mountain, the parent company of the Ikon pass, boasts ownership of 17 mountain destinations throughout North America and extends access to mountain getaways across various continents, including the Americas, Europe, Australia, New Zealand, and Japan.
Ryan Blanchard, the vice president of brand partnerships for Alterra Mountain, highlighted the shared values between Ikon Pass holders and Paramount+, stating, “Ikon Pass holders are a unique community, searching for new adventure and experiences. Paramount+ shares our passion for the mountains, adventure, and entertainment and represents the premium service we aim to bring to our Ikon Pass holders and destination guests.”
For US subscribers, this offer applies to the Paramount+ Essential streaming plan, while outside the US, it pertains to the Paramount+ Standard subscription. Ikon Pass members can simply check their email to find instructions on how to activate this exclusive offer.
This collaboration between Paramount and Alterra Mountain marks a significant occasion for skiers and snowboarders, as they not only gain access to top-notch mountain destinations but also receive unparalleled entertainment with Paramount+. With this enticing deal, avid winter sports enthusiasts have yet another reason to embrace the Ikon Pass and elevate their experiences both on and off the slopes.
