YouTube TV’s recent addition of the NFL’s Sunday Ticket package has generated significant excitement among fans. One of the package’s notable features is “Multiview,” which allows viewers to watch four games simultaneously on a single screen. However, fans have expressed their desire to choose the games they want for the Multiview feed, as it currently offers a pre-selected set of games. YouTube’s Chief Business Officer, Mary Ellen Coe, stated that this customization is technically challenging but remains open to exploring possibilities for the future.
This year marks the first time YouTube TV has offered the Sunday Ticket package, as it shifted from its previous home at DirecTV. This move highlights the increasing prominence of streaming services in providing live sports and news content that was traditionally associated with cable networks. Coe expressed satisfaction with the initial response, emphasizing the popularity of Multiview as the “biggest hit ever.” She revealed that the selection of the four games in Multiview is based on factors such as significant match-ups rather than random grouping. Coe anticipates that personalized game requests will decrease as fans see their desired games appearing on the Multiview feature.
Further details regarding the technical challenges faced were not immediately available from a Google spokesperson. Coe also mentioned that the possibility of offering discounted rates for prorated subscriptions is being considered but did not provide further information.
