Equals, a rare startup, recently decided to tear down its own pitch deck after raising a $16 million Series A round. The company’s mission is not to replace the spreadsheet, but to ensure that a spreadsheet can handle any task its users throw at it. As an ardent spreadsheet user, this approach resonates with me as I have previously built complex software solutions using spreadsheets as the back end.
Additionally, Equals’ pitch deck design is also noteworthy. The deck breaks down into two sections, a pitch deck and a data deck, with the latter providing a detailed breakdown of the company’s financials. This innovative approach caught my attention as it effectively communicates the company’s story with both words and numbers.
There are three key highlights in Equals’ deck that are worth mentioning. Firstly, the striking design of the deck makes it visually appealing. Secondly, the way the company has mapped out its product roadmap provides a clear path to the future. Finally, the simplicity with which Equals explains its product as “spreadsheets, but with database connections and collaboration” is both impressive and elegant.
However, there are areas where Equals’ pitch deck could be improved. The testimonials slide, for instance, lacks credibility and relevance for potential investors. Additionally, the deck lacks a market size and go-to-market strategy slide, which are crucial for investors to understand the company’s approach to its target market. Moreover, the “use of funds” slide is too vague and lacks specific, measurable, achievable, relevant, and time-bound (SMART) goals.
Overall, while there are definitely aspects to love about Equals’ pitch deck, there are also areas where improvements could be made for a more impactful presentation to potential investors.
